Gumande Tires Wraps Up Presence at Dongguan D1 Drift Championship, Powering Fan Engagement On and Off the Track

Branded activation truck and interactive photo zone drew crowds and strong social media buzz at the three-day motorsport event

DONGGUAN, China – Oct. 23, 2026 – Gumande, a tire brand built on the philosophy of “Born for Performance,” has concluded its participation in the Dongguan D1 Drift Championship, held Oct. 16–18 at the Guangdong Modern International Exhibition Center. The three-day event closed on Oct. 18 after multiple rounds of competition.

As a participating brand, Gumande set up an on-site presence where it connected with motorsport fans and car enthusiasts throughout the event.

An Activation Fans Couldn’t Miss

Gumande’s custom-designed branded activity truck quickly became one of the event’s most photographed landmarks. The adjacent interactive check-in zone stayed busy from start to finish, with car enthusiasts and local visitors stopping to take photos and join in the activities. Many attendees shared their experiences on social media, extending the brand’s reach well beyond the venue.

Performance On the Track, Energy Off It

On the track, drivers from across the field delivered the sport’s signature moments, including sharp tail-slides and tandem drift battles, drawing continuous cheers from the grandstands. Gumande’s “Born for Performance” philosophy echoed the competitive spirit on display. Beyond the track, the truck display and interactive activities added to the spectator experience.

Attendance and engagement remained high throughout the event, with online conversation growing steadily and positive sentiment building. The activation also introduced Gumande tires to many new audiences.

Looking Ahead

“A successful event takes everyone working together,” the company said. Gumande thanked the drivers for their skill and passion, the fans for the energy they brought to the venue, and the event staff and volunteers whose work kept the competition running smoothly.

“The close of this event is a starting point as much as a finish line,” the company added. Gumande plans to continue investing in car culture and to support more high-quality motorsport events, bringing enthusiasts together for the next chapter.

About Gumande

Gumande is a tire brand dedicated to performance and driving enthusiasts.